How to use OpenClaw for content repurposing

Connect OpenClaw to Motif's REST API to give your AI agent voice-aware content repurposing. Create an OpenClaw skill that calls POST /api/v1/repurpose with your text or URL, and your agent receives platform-native posts for 6 channels — all matching your trained brand voice.

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What is OpenClaw?

OpenClaw is the most popular open-source AI agent platform with over 310,000 GitHub stars. It runs locally on your devices as an always-on AI assistant, connecting to messaging platforms like WhatsApp, Telegram, Slack, and Discord. With an extensible skill system, you can teach your OpenClaw agent to automate any workflow — including content creation and distribution.

How to connect OpenClaw to Motif

Follow these steps to give your OpenClaw agent voice-aware content repurposing capabilities.

1

Create a Motif account and API key

Sign up for a Motif Starter ($29/mo) or Pro ($59/mo) plan. Navigate to Settings → API Keys in your dashboard and create a new key.

2

Build an OpenClaw skill for Motif

Create a skill file that calls Motif's POST /api/v1/repurpose endpoint with your API key. The skill accepts text or a URL and returns a job ID for async processing.

3

Train your voice profile

Provide 3+ writing samples in the Motif dashboard or via POST /api/v1/voices/train. Motif analyzes your tone, vocabulary, and style to generate content that sounds like you.

4

Test the integration

Ask your OpenClaw agent to repurpose a piece of content. It should call the Motif API, poll for completion, and return platform-native posts in your voice.

Why voice profiles matter for agent-generated content

Without voice training, AI-generated content sounds generic — the same LinkedIn post could come from anyone. Motif's voice profiles capture your specific tone, sentence patterns, vocabulary, and platform preferences. When your OpenClaw agent generates content through Motif, every post matches your authentic voice. This is the difference between content automation that undermines your brand and automation that scales it.

What platforms does Motif generate for?

Each API call returns native content for 6 platforms: LinkedIn posts with professional hooks, Twitter/X threads with numbered takes, Instagram captions with hashtag strategy, TikTok scripts with timing notes, email newsletter sections, and blog post drafts. Each output respects the platform's format, character limits, and audience expectations.

What people are saying

We manage social for 12 clients. Before Motif, that meant 12 different writing styles to maintain manually. Now each client has their own voice profile and the output is indistinguishable from hand-written.
D

David L.

Content Agency Director

Questions & answers

Is OpenClaw free to use with Motif?+

OpenClaw itself is free and open-source. Motif requires an active subscription ($29/mo Starter or $59/mo Pro) for API access. You'll need a Motif API key to authenticate requests from your OpenClaw skill.

How long does content generation take?+

Typically under 2 minutes. POST /api/v1/repurpose returns a job ID immediately. Your OpenClaw skill can poll GET /api/v1/jobs/{id} for status, or you can register a webhook to get notified when generation completes.

Can I use this for multiple clients with different voices?+

Yes. Each Motif account has its own voice profile. For agencies managing multiple clients, use separate Motif accounts with separate API keys — your OpenClaw agent can switch between them per client.

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