Give your OpenClaw agent a content engine

Setup guide

1. 01

   Get your Motif API key

   Sign up for a Motif Starter ($29/mo) or Pro ($59/mo) plan. Go to Settings → API Keys in your dashboard and create a new key. You'll see it once — copy it now.

   # Your key looks like this:
   motif_k8x3...aBcDeFgHiJkLmNoPqRsTuVwXyZ

2. 02

   Create the OpenClaw skill config

   Create a new skill file in your OpenClaw skills directory. This tells your agent how to call Motif's API.

   // skills/motif-repurpose.js
   module.exports = {
     name: "motif-repurpose",
     description: "Repurpose content into 6 platform-native posts using Motif",
     async execute({ text, url }) {
       const res = await fetch("https://www.createmotif.com/api/v1/repurpose", {
         method: "POST",
         headers: {
           "Authorization": `Bearer ${process.env.MOTIF_API_KEY}`,
           "Content-Type": "application/json",
         },
         body: JSON.stringify({ text, url }),
       });
       const { data } = await res.json();
       return data; // { jobId, status: "processing" }
     },
   };

3. 03

   Set the API key in your environment

   Add your Motif API key to your OpenClaw environment variables so the skill can authenticate.

   # In your .env or OpenClaw config:
   MOTIF_API_KEY=motif_YOUR_KEY_HERE

4. 04

   Use the skill

   Tell your OpenClaw agent to repurpose content. It will call the Motif API, wait for processing, and return platform-native posts in your trained voice.

   # In any OpenClaw channel (Slack, Telegram, WhatsApp, etc.):
   "Repurpose this podcast transcript into social posts"
   
   # Or with a URL:
   "Repurpose https://myblog.com/latest-post"
   
   # Your agent calls Motif → polls for completion → returns
   # LinkedIn posts, Twitter threads, Instagram captions,
   # TikTok scripts, email newsletters, and blog posts.

Why connect OpenClaw to Motif?

• Voice-aware, not generic

  Motif trains on your writing samples to learn your exact tone, vocabulary, and style. Every post your agent generates sounds like you wrote it — not like ChatGPT.

• 6 platforms from one API call

  One POST to /api/v1/repurpose returns native content for LinkedIn, Twitter, Instagram, TikTok, email, and blog. Your agent doesn't need to prompt-engineer per platform.

• Async pipeline with webhooks

  Submit content and get a job ID immediately. Poll for status or register a webhook URL — Motif calls you when generation completes. Built for agent workflows.

What you can build

• Podcast episode → week of content

  Your agent receives a podcast transcript. It calls Motif, gets 15-30 platform-native posts, and schedules them across your social accounts. Total agent code: 15 lines.

• Blog post → multi-platform distribution

  Publish a blog post. Your OpenClaw agent detects it, sends the URL to Motif, and distributes voice-matched posts across LinkedIn, Twitter, and Instagram automatically.

• Client content at scale

  For agencies: your OpenClaw agent manages multiple clients, each with their own Motif voice profile. Upload client content, get voice-matched posts for each client's platforms.