Make Claude Code your content engine

Setup guide

1. 01

   Get your Motif API key

   Create a Starter or Pro account at createmotif.com. Go to Settings → API Keys and generate a new key. Copy it immediately — it's only shown once.

   motif_k8x3...aBcDeFgHiJkLmNoPqRsTuVwXyZ

2. 02

   Add Motif to Claude Code

   Run the MCP add command from your terminal. Claude Code stores MCP servers in its config and restarts the connection automatically.

   claude mcp add motif npx @motif/mcp-server \
     --env MOTIF_API_KEY=motif_YOUR_KEY_HERE

3. 03

   Verify the tools are available

   In a Claude Code session, ask: "What MCP tools do I have?" You should see motif.repurpose, motif.generate, motif.extract-ideas, and a few others.

4. 04

   Repurpose from anywhere

   Point Claude Code at a file, URL, or concept and let it run Motif. Because it's a shell agent, you can chain: grep → motif → gh pr comment, etc.

   # Straight prompt:
   "Use motif.repurpose on ./blog/launch.md and save the posts to ./social/"
   
   # Or chained with other tools:
   "Pull the last release notes from git, run them through Motif, and
    draft a LinkedIn post + a Twitter thread from the output."
   
   # Or pipelined in automation:
   claude --prompt "Repurpose $(cat today.md) with motif" --print

Why connect Claude Code to Motif?

• From commit to content

  Claude Code already has access to your repo. Wire it to Motif and your agent can turn shipped work — release notes, PR descriptions, changelogs — into platform-native posts without leaving the terminal.

• Composable with every other tool

  Claude Code's shell access means Motif composes with git, gh, curl, awk — whatever else you reach for. Repurpose → commit to a content repo → open a PR → tag for review. One agent, one session.

• Automatable as a command

  Claude Code's --prompt and --print flags mean you can invoke repurposing from a cron job, a git hook, or a deploy script. Non-interactive, idempotent, scriptable.

What you can build

• Automated release social

  Add a post-release git hook: Claude Code reads the release notes, calls Motif, and files drafts into social/. No dashboard trips, no copy-paste.

• Blog → social in one CLI call

  You write long-form in Markdown. One claude command reads the file, sends it to Motif, and writes platform-specific versions to your queue directory — ready to schedule.

• Voice audit of existing content

  Point Claude Code at your last 10 blog posts, have it call motif.voices.analyze, and get a voice profile back. Use the output to tune your voice training.